Generics At an interactive session with Indian pharmaceuticals and diagnostics industry leaders organized by the Federation of Indian Chambers of Commerce and Industry (FICCI) and UNITAID (a global health initiative hosted by the WHO and in great part financed by a solidarity levy on airline tickets), Denis Broun, executive director of UNITAID, explained how the organization was addressing market shortcomings through a wide range of actions, rather than only by procuring products. 3 September 2013