Success/failure business models in Japan's Pharma

12 January 2017

By P Reed Maurer

Nothing could be further from the truth than an assumption held by many Westerners that nothing changes in Japan, writes long time pharma industry watcher P Reed Maurer, who is president of International Alliances Limited.

“Same old same old” is often uttered by visitors who come here for three days and leave without the decisions they expected. Reality is quite different and acutely so in the pharma sector at the present time.

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