South African firm warns of 'pseudo-generics' undermining market for true copycats

14 September 2017

Privately-held South African pharma company Pharma Dynamics has warned of the risk of of ‘pseudo-generics’ in the local pharmaceutical market.

The cardio-vascular specialist describes these drugs as ‘clones’ of the branded products, which are marketed under a different name, and designed to fool consumers into thinking they are generic versions.

While less expensive than the original branded version, they could be more expensive than ‘true’ generics.

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