The Netherlands’ pharmaceutical market value will rise slowly from around $6.7 billion in 2014 to $7.2 billion by 2020, with growth restricted by the government’s focus on generic drugs as a cost-containment too, new research indicates.
According to research and consulting firm GlobalData’s latest report, the introduction of preference policies by health insurers has played a significant role in the increasing share of prescriptions dispensed as generic medicines.
Generic substitution at the pharmacy level and drugs prescribed by their International Non-proprietary Name (INN) are permitted in the Netherlands, and physicians have adopted an electronic prescribing system through which the brand name of a drug automatically converts to the INN name.
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