Bulgaria as one of the less attractive pharmaceutical markets in the Emerging Europe region, says market research group Business Monitor International. For the Q410 update to BMI’s Business Environment Ratings (BERs), Bulgaria is ranked 15th of the 20 markets surveyed in the region, while globally it ranks 53rd out of the total of 77 markets assessed in our ever-expanding pharmaceutical universe.
While the country's regulatory environment is largely considered adequate, especially given the increased controls over prescribing and dispensing practices, the value of the pharmaceutical market will be limited by poor market dynamics, health care debts and prolonged economic difficulties.
Market forecast to reach $1.42 billion by 2014
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