Belgium's largest pharma company UCB (Euronext: UCB) is to collaborate with Accenture, a consulting company, on pharmacovigilance solutions.
Pharmacovigilance is increasingly recognized as a key objective for the industry; adverse drug reactions (ADRs) remain a major cause of death, despite billions of dollars being spent to improve safety.
It is estimated that ADRs account for over 5% of hospital admissions in the USA. Around half of serious ADRs are thought to be avoidable, with safer use of medicines and more informed choices from patients and healthcare professionals.
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