Leading Japanese immunology firms invest heavily in digital branding

15 December 2020

Research from industry analyst GlobalData has found that established players in Japan’s immunology market have a dominant lead in the digital marketing space.

The researchers looked across indications in what is a highly competitive space, with many innovator products available for rheumatoid arthritis, psoriasis, psoriatic arthritis, inflammatory bowel disease and more.

GlobalData said it found a total of 21 innovator products approved in the market, including leading brands such as Remicade (infliximab), Enbrel (etanercept) and Humira (adalimumab).

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