Has the era of personalized medicine arrived?

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Personalized medicine – also referred to as individualized or precision medicine – is a field of research which aims to map out genomes or genetic markers of individual patients to develop personalized drug therapy and treatment interventions.

With so many predictions and promises being made in this much-talked about area of pharma and medicine, Dr Nicola Davies questions whether we truly are entering a new era of personalized medicine.

Current genetics-based interventions

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