Analysts and crystal ball gazers in pharma love nothing more than a battle for dominance in a major market.
The scrap for sales over statins from 20 years ago, and the competition over the first wave of immuno-oncology drugs from the last five years, are examples of rival big pharma companies tussling to ensure their product is the leader of a new approach to tackling a disease.
One of the most fascinating such battles that has been bubbling up is over the migraine space – a market predicted by GlobalData to be worth nearly $9 billion by 2026.
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