When setting the price not only of the first drug of its kind to reach the market, but also one that is manufactured for each individual patient, a drugmaker might feel justified in asking for a good return to cover the significant development and manufacturing costs.
But this is a time when drug prices are in the spotlight, particularly in the USA, and President Donald Trump has called for a crackdown on companies seeking to make profits at the expense of US patients.
This is the sensitive situation that Novartis (NOVN: VX) is in with its pioneering CAR-T cell therapy CTL019 (tisagenlecleucel-T) looking increasingly likely to be the first drug from this promising new area of cancer research to be approved by the US Food and Drug Administration (FDA) later this year.
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