Biogen lures former Merck exec to lead new marketing team

Chirfi Guindo has been appointed executive vice president and head of global marketing, market access and customer innovation at US biotech major Biogen (Nasdaq: BIIB).

In this newly-created role, Mr Guindo will lead Biogen’s global functions of marketing and asset teams, market access and customer innovation. He will report to Michel Vounatsos, chief executive of Biogen, will be a member of the executive committee and will be based in Cambridge, Massachusetts. His appointment takes effect November 7, 2017.

Mr Guindo brings 27 years of experience in the global pharmaceutical industry and has held several leadership positions at US pharma giant Merck & Co (NYSE: MRK) (known as MSD outside Canada and the USA) in Canada, the USA, France, Africa and the Netherlands. He worked in several disciplines including finance, sales & marketing, general management and global strategy/product development in specialty, acute and hospital care. Most recently Mr Guindo was president and managing director of Merck Canada.