2024 Japan pharma market year in review

Patrick Branch, head of Japan and APAC business development at Nxera Pharma (TYO: 4565), provides a summary of the year in the important eastern market. An expert on pharma in Japan, he was previously a partner and Tokyo office co-head at L.E.K. Consulting, a global strategy consulting firm.

Summary – For many, a year to remember; for some, a year to forget

2024 was another exciting year for Japan’s pharma market. Underneath the somewhat stodgy surface, we saw a lot of dynamism and many exciting developments.

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